Why, What, How?
At Imbue, we have taken refuge in nature. Submitted ourselves to it. It is our teacher. Our source of wisdom and knowledge. Of truth and honesty. We do not try to extract from it but learn its ever benevolent and miraculous ways. We do not presume that we know how to tame it but endeavour to talk to it with the utmost reverence and respect.
And if there is one thing that we have learnt, it is that no matter what your problem, nature has an answer, it’s only about who has the most patience and the least greed.
We do not wish to be the richest company in the world. Which is why we wait until we have created a product that is dictated entirely by nature. Which is why we did not launch Imbue until there was absolutely no sign of the slightest unnatural substance in the mix. No artificial colours. No artificial fragrance. No petrochemicals, parabens, urea, propylene glycol or other harmful additives. There is nothing gentler and more caring.
Nature has also taught us to be fair. To those who work with us and those that we work for. The women who will use this product. To be their voice and create a safe platform where we can initiate dialogue about issues related to women’s health that are often neglected or ignored for no greater reason than mere inconvenience. We aren’t just an organisation of products but one of ideas of how to make the lives of women better. Of how to Get. Women. Going.