After speaking with over a thousand women and seeing facts like 43% of the menstruating population does not have access to safe and hygienic care we realized that many feminine health issues have been neglected and underserved due to a lack of knowledge, services, and appropriate products. As a result, an unorganized market of domestic remedies has emerged, perpetuating taboos surrounding women's health.

At I'm Laiqa, we aim to simplify and improve the menstruation journey by providing sustainable products, educational content, period management tools, consultations and wellness packages under one platform.

Most of our products are inspired by Ayurveda and grounded in science, made with carefully chosen ingredients to promote wellness and comfort. More than just a brand, we are a sorority of empowered women dedicated to providing a safe and inclusive space for others to take control of their health and embrace their bodies.

I’m Laiqa is more than just a company, it's a movement for positive change. Our team at LAIQA is driven by a passion to dream and create today the possibilities of tomorrow.
A future that is both — good for her, and good for Earth.

OUR PURPOSE

OUR VALUES

At Imbue, our aim is to normalise awkward
conversations and inspire a new
behaviour in Intimate Wellness.

OUR PRODUCTS


Clean - Our all-natural, plant-based products are hand-picked and carefully selected. We believe in formulating products that are free of toxins, chemicals, paraben, and sulphate. I’m Laiqa strives to be an ethical, sustainable, and cruel-ty-free brand.
Credible - Inspired by Ayurveda, we have reimagined the use of ancient ayurvedic ingredients to solve modern lifestyle issues. Our products are credited with certi-fications from Ayush in India and other authorities across the globe.Convenient - Customer convenience is in our DNA. Our products are delivered in formats and pack sizes that are convenient to use whether at home in leisure or while at work or on travel.

OUR SOCIAL CAMPAIGN

WASH AWAY STIGMA


'Wash Away Stigma' is our year-long campaign that aims to break the silence on feminine health issues, a taboo that still persists in India and other parts of the world. We aim to initiate conversations about menstrual hygiene, reproductive health, and sexual expression. We want to normalize the use of natural and innovative feminine care products as a healthy part of our daily routine. I’m Laiqa works with NGO-partner Project CLAP. We aim to reach an audience of 1 Million Young Adults via comprehensive sexuality educational series that focus-es on cognitive, emotional, social, interactive, and physical aspects of sexuality.

RUN FOR HER


A Virtual Marathon run to improve Menstrual Hygiene Management (MHM) throughout India. The funds collected through the proceeds were used exclu-sively to distribute high-quality hygiene menstrual products, installing vending machines in schools, colleges and public places, and raising awareness for the millions of underprivileged women across India.

OUR COMMITMENT


Use responsibly and sustainably sourced materials wherever possibleDesign products that are mindful so that you can be comfortableFacilitate and normalize conversations around the body and our environmentChampion important social issues that affect our local communities

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