Embrace the awkward
‘Embrace the Awkward’ is a new wellness movement that challenges convention and pushes the boundaries of self-care. It aims to merge talks on menstrual hygiene, sexual expression & reproductive health and normalize the use of natural & innovative feminine-care products as a healthy part of daily routine.
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Our values fuel our business
Imbue is fast emerging as the one-stop destination for all ‘Awkward Essentials’. It is challenging self-care convention by normalising the use of intimate & sexual wellness products, as a healthy part of daily routine. Our brand values give our customers the confidence to express themselves with the right attitude and infectious energy.
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Washaway stigma
#WashAwayStigma campaign to enable and empower young adults to take charge of their own sexual wellbeing, with a larger mission of embracing awkward conversations surrounding sexuality, menstruation and intimate hygiene.
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